ABOUT NJAYR!

ABOUT NJAYR!

Njayr is that effortless kind of fancy—the kind that knows it’s doing the most but owns it. Like saying ‘Tarjay’ with a straight face, it’s about having style with a wink. The name itself is a playful twist on ‘Niger,’ the Latin word for black or dark, which later influenced the Greek ‘Negrós’ and the Spanish and Portuguese ‘negro.’ These words started as simple descriptors, but history gave them a different weight. I wanted to reclaim that root in a way that feels elevated, stylish, and full of personality—kind of like how people say ‘Tarjay’ instead of Target, turning something ordinary into something with flair. Njayr is about owning identity with confidence, blending culture with a touch of bougie fun, and redefining what it means to stand out.